Apply to Speak at the Keys to Conversions Summit

Because a sure way to build authority and prove your expertise is to share what you know with an audience hungry to learn all the things... from you

We’re not trying to lay it on thick or anything. You’re here. That tells us you already know the importance of building your authority… even if you work in house.

Maybe it’s your first time speaking at a summit or conference. Maybe you’re already at the top of your game and are here to share your nuggets o’ knowledge. Regardless of your fame, we’re going to do everything we can to make sure you accomplish your speaking goals at the Keys to Conversions Summit.

This is our inaugural summit and we’re excited to welcome speakers like Joanna Wiebe from Copyhackers, Amy Posner, Kira Hug, and the Merrymaker Sisters – Emma and Carla Papas. Audrey Melnik from Funnel Ventures and Prerna Malik from Content Bistro are also on board.

All we need is you.

When You're Ready...

  • Overview and Speaker Benefits
  • Event & Attendee Details
  • Suggested Topics
  • Selection Process

Open Call for Speakers

We are excited to open the doors for applications to our inaugural Women-Led Summit — The Keys to Conversions Summit to be held January 6 – 9, 2020. 

Yes, while others are coasting into the New Year complaining about how slooow the holidays were, we’ll be hosting the go-getters, the self-starters, the people and businesses that will roll into January like a freight train with no brakes and the throttle wide open.

These are the people hungry for your expertise. They need what you have and they will be lining up for it. In the early days of the New Year. 

We want your expertise and we will do everything we can to help you make this happen. If you already have a recorded presentation that you think works for this summit, we’re happy to take a look. 

If you don’t have time to create a video, speech or deck but want to participate, we can set up an interview style presentation to help prompt you for the important nuggets of information you want to share.

We will record all interviews in the next three weeks. 

Once your application is in, you will be notified of your presentation status and will receive a link to set up an appointment within a matter of hours.

Speaker Benefits

  • Listings on the event website and on Women-Led Summits, including a speaker landing page with biography and photo, as well as information about your business and any offers you wish to make
  • Inclusion in marketing materials before, during, and after the event
  • Opportunity to publish content on the Women-Led Summit Blog
  • Full Summit access including free All-Access Pass
  • Discount - 50% off all 2020 summits when participating as an attendee
  • Marketing and promotional assets - to include html email files, social media graphics, and other pre-event marketing materials
  • At least one email from Women-Led Summits to our audience encouraging them to sign up for your list with a link to your squeeze page or landing page of your preference
  • We would love to be able to pay our speakers and will be working toward that for our next summit in March 2020. All speakers may participate in our affiliate program at 50% share
  • The authority that comes with sharing your expertise with an audience hungry to learn from you

Event Details

Event Dates: January 6 – 9, 2020

Main Purpose: Attendees will learn essential marketing techniques and strategies for their businesses.

Monday Theme: Importance of Brand Voice & Values in Building a Community of Fans

Tuesday Theme: Building Authority & Traffic with Content

Wednesday Theme: Building High Converting Websites and Sales Pages with Copywriting & CRO Techniques

Thursday Theme: Building a Renewable Revenue Stream with Email Marketing 

Session Structure: Speaker sessions are 45 – 60 minutes in length including any Q&A. For recorded sessions, we ask that you make yourself available for questions during your session. 

If you have an existing recording that is at least 30 minutes in length, we are happy to accept that because of the tight turnaround time for this particular summit.

Attendee Details

This is our first summit, so we don’t have past attendee details to share with you. However, we can tell you a little about the audiences we will be targeting in our marketing of the event.

While this is a Women-Led Summit, the content is for everyone. We will not limit the marketing of the event only to women.

Our target audience is entrepreneurs, startup founders, small business owners, and members of marketing teams for more established companies. 

We will add details here as we learn them from our attendees and our subscribers.

 

Data From a Survey of 8000+ Startup Founders & Entrepreneurs Conducted Sept 2019

Age of Your Business

How old is your business?

Stage of Your Business

Products, Services, Or ?

Where do You Need Marketing Help?

Missing labels: SEO (above Email marketing), Conversions on Website Landing Pages (below Email marketing), and Building Authority Through Content (below Copywriting)

Topic Categories to Get the Creative Juices Flowing

 

We have a survey out in the field giving our target market a chance to suggest marketing topics for the summit. While we wait for those results, here are some topic categories. Use these to come up with your own ideas. Niche down and be specific. 

Day One - Monday, Jan 6

On Day One of the summit, our theme is the importance of communicating your brand voice and brand values in your marketing collateral.

We suggest topics around:

  • Developing brand voice
  • Discovering brand voice
  • Writing a solid value proposition
  • Writing a mission statement and where to use it in your marketing materials
  • Discovering brand values
  • Communicating brand values – how and when
  • Building a community of raving fans with brand voice and values
  • Using social media to build a community around core values
  • Tools and technology that help with the above

Day Two - Tuesday, Jan 7

On Day Two of the summit, our theme is building authority and traffic through content marketing in all its many forms. 

We suggest topics around:

  • Content marketing
  • Guest blogging
  • Speaking on stage
  • Social media content
  • SEO
  • Creating compelling video content
  • Unique forms of content used in marketing
  • Webinars as content
  • Courses as content
  • Tools and technology that help with the above

Day Three - Wed, Jan 8

On Day Three of the summit, our theme is optimizing your website, landing pages, sales pages, and other marketing collateral for conversions. 

We suggest topics around:

  • Conversion copywriting
  • User experience
  • A/B testing
  • Voice of Customer data collection
  • Voice of Customer data analysis
  • User testing
  • Surveys
  • Conversion rate optimization techniques
  • UX & usability testing
  • Neuromarketing & persuasion techniques
  • Tools and technology that help with the above

Day Four - Thurs, Jan 9

On Day Four of the summit, our theme is creating a renewable revenue stream through email marketing.

We suggest topics around:

  • List building
  • Lead magnets that work
  • Writing high converting calls to action
  • Writing non-spammy subject lines that get emails opened
  • Writing a nurture email sequence
  • Writing a sales email sequence
  • List segmentation
  • Tools and technology that help with the above

We Follow the Process Below to Make Speaker Selections

As a speaker, your top priority is to bring value to our audience. To help ensure that, your proposal will be evaluated on the following criteria:

  • You have an established record working in the area of your expertise
  • Your proposed presentation is relevant to our audience and original to you
  • Your presentation offers actionable advice and has a specific area of focus
  • The title of your presentation is specific, engaging, and lets the audience know what they can expect
  • You have provided a clear description of your presentation with an outline of major topics you will discuss